There’s never been a better time to be a techy or marketer. And if you’re reading this, you probably have fallen for the new love story that is AI and Marketing. In this blog, we’re diving into the world of artificial intelligence (AI) and exploring how this...
Imagine walking into a beautifully designed store. It’s visually stunning, yes, but finding what you need is a nightmare. Products are scattered with no clear order, the labels are confusing, and the checkout process is long and tedious. Frustrating, isn’t...
Online eCommerce is increasingly growing. Rabobank reports that online sales of all off-premises alcohol sales in America increased from almost 1.9% in 2019 to about 4% in 2021. With the shift in consumer buying behavior, your consumers expect a seamless wine shopping...
When shopping online, consumers expect you to provide the same or better experience they would expect in the offline world. 80% of customers say they are more likely to shop with brands that provide tailored personalization. Commerce7, a direct-to-consumer platform,...
People don’t just buy wine anymore. They buy experiences. That’s why it’s crucial to utilize winery marketing strategies that provide a digital representation of your tasting room. You want to draw customers to you by engaging them at every single touch...
Making great wine isn’t the only thing you should rely on for a successful winery business. The winery business of today is more dynamic and competitive than it’s ever been. So, how do you make your label stand out in a sea of wine options, both retail and online?...
