WINE STORE INTEGRATION
integrate eCellar wine store into your website
Wineries using eCellar can utilize complete customer relationship management (CRM), POS, wine club, general store, inventory, reservation management, and more. Using eCellar’s open API, we are able to integrate the wine store into a custom WordPress website and utilize marketing automation for efficient lead generation and sales growth.
— COMMERCE7 INTEGRATION: WHAT WE DO
WordPress + Custom Online Store
We create a custom designed WordPress website and integrate eCellar to offer a seamless user experience. Shop pages and product pages can match your branding and aesthetic, and wine club registration pages are directly embeded into the website. The purchase process allows users to stay on the website for optimized conversions.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Monitor website activity and engagements via the data layer to enable a full suite of Google Analytics that you never knew were possible including enhanced ecommerce data.
The “data bridge” between the website frontend and eCellar store enables laser-focused Google ad campaigns plus retargeting opportunities based on the user’s engagement with the website. The data layer handles the conversion codes and triggers pre-defined activities based on user-behavior like time on webpage, scroll depth and more.
The Facebook Pixel utilizes the data layer “bridge” to track activity between the website and the eCellar store. Now you can track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
Email Marketing Automation: VBOUT
With powerful cross-domain tracking, connecting the WordPress frontend with the eCellar store unlocks the door to endless marketing automation capabilities. With the power of VBOUT, we help you to better serve your wine customers with personalization and efficiency.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
With the lead scoring capabilities of VBOUT marketing automation you can see in real time who your most motivated and ready-to-buy wine clients are based on website activity, campaign engagement and social media behavior.
— ECELLAR INTEGRATION
store integrationWordPress, Squarespace, etc.
eCellar Store Integration into Website
- Modal Cart Integration into Website
- Creation of Wine Store in Website & Customization of
- Wine Category & Product Pages
- Shopping Cart and Checkout Pages
- Join Wine Club & Account Pages
— OUR WORK
— HOW WE DO
- Southbrook Vineyards
"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"
- Hill Family Estate
"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"
- Grgich Hills Estate
- Katnip Wines
"We have thoroughly enjoyed working with WSI for the past 15 months. We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."
- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars
"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"
- Dyer Wine
"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."
- Aiken Wines
"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."
- Maldonado Bottling