— ecommerce
eCellar
WINE STORE INTEGRATION
integrate eCellar wine store into your website
Wineries using eCellar can utilize complete customer relationship management (CRM), POS, wine club, general store, inventory, reservation management, and more. Using eCellar’s open API, we are able to integrate the wine store into a custom WordPress website and utilize marketing automation for efficient lead generation and sales growth.
what we do | pricing | work | start a project
— COMMERCE7 INTEGRATION: WHAT WE DO
WordPress + Custom Online Store
We create a custom designed WordPress website and integrate eCellar to offer a seamless user experience. Shop pages and product pages can match your branding and aesthetic, and wine club registration pages are directly embeded into the website. The purchase process allows users to stay on the website for optimized conversions.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Google Analytics
Monitor website activity and engagements via the data layer to enable a full suite of Google Analytics that you never knew were possible including enhanced ecommerce data.
Google Ads
The “data bridge” between the website frontend and eCellar store enables laser-focused Google ad campaigns plus retargeting opportunities based on the user’s engagement with the website. The data layer handles the conversion codes and triggers pre-defined activities based on user-behavior like time on webpage, scroll depth and more.
Facebook Pixel
The Facebook Pixel utilizes the data layer “bridge” to track activity between the website and the eCellar store. Now you can track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
Email Marketing Automation: VBOUT
With powerful cross-domain tracking, connecting the WordPress frontend with the eCellar store unlocks the door to endless marketing automation capabilities. With the power of VBOUT, we help you to better serve your wine customers with personalization and efficiency.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
With the lead scoring capabilities of VBOUT marketing automation you can see in real time who your most motivated and ready-to-buy wine clients are based on website activity, campaign engagement and social media behavior.
— ECELLAR INTEGRATION
pricing
store integration
WordPress, Squarespace, etc.features
eCellar Store Integration into Website
- Modal Cart Integration into Website
- Creation of Wine Store in Website & Customization of
- Wine Category & Product Pages
- Shopping Cart and Checkout Pages
- Join Wine Club & Account Pages
— OUR WORK
integration examples
Handwritten Wines
WORDPRESS INTEGRATION
