WINE STORE INTEGRATION
create a custom design website & wine store connected to AMS
Advanced Management System (AMS) is a well established winery management system offering a comprehensive suite of winery management software, especially for larger wineries.
Our in-house engineers have developed a proprietary solution to connect AMS with a custom design WordPress website and WooCommerce online store. This allows wineries to offer their consumers a user-friendly and intuitive website, while also enabling robust marketing capabilities of a modern e-commerce store front.
— AMS INTEGRATION: WHAT WE DO
WordPress + WooCommerce + AMS
The customer facing WordPress website (the front-end) enables 100% customizable design for each product and webpage. The WooCommerce based wine store offers a modern look & feel, advanced search and filter functions, plus a broad range of integration options, features and services from the WordPress eco system.
The existing AMS solution continues to host all customer data, wine club information, wine product pricing and inventory. The management of all these data points, purchase transactions and compliance will continue to be done within the AMS system.
Our custom engineered solution ensures that real-time inventory levels and pricing information will be automatically updated between the WooCommerce store and the AMS system. Special wine club discounts and wine club limited selections will automatically be displayed after a wine club member logged in.
This powerful combination of a custom design and modern frontend being elegantly incorporated into your winery’s existing AMS system, unlocks a new level of marketing capabilities, user experience and growth opportunity.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is imperative to measuring the success of marketing initiatives, such as email campaigns and advertising, etc. Ideally, marketers want to understand the return on marketing investments including conversions like purchases, tasting reservations and club sign ups
Our Cross Domain Tracking solution utilizes a data layer that connects and communicates the analytical data and store activity from the website with the analytical data from the AMS checkout functions.
“Building this data bridge” enables the complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Monitoring of cross-domain website activity and engagements via our data layer enables a full suite of Google Analytics that you never knew were possible including enhanced e-commerce data.
Email Marketing Automation: VBOUT
With powerful cross-domain tracking (see above) connecting the WordPress frontend with the AMS store, you unlock the door to endless marketing automation capabilities. With the power of VBOUT, we help you to better serve your wine customers with personalization and efficiency.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
With the lead scoring capabilities of the VBOUT marketing automation you can see in real time who your most motivated and ready-to-buy wine clients are based on website activity, campaign engagement and social media behavior.
The “data bridge” between the website frontend and AMS store enables laser-focused Google ad campaigns plus retargeting opportunities based on the user’s engagement with the website. The data layer handles the conversion codes and triggers pre-defined activities based on user-behavior like time on webpage, scroll depth and more.
The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the AMS store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
— AMS INTEGRATION
AMS premium integrationfull bodied
- WooCommerce Store Setup
- Custom Store and Wine Product Page Design
- Setup Advanced Search & Filter Functions
- WooComerce – AMS Synch Setup
- Datalayer Setup & Cross Domain Tracking Enabled
- Enhanced E-Commerce Analytics in Google Analytics Enabled
Not included in above pricing:
- Limited AMS engineering support required
- Wine store product page content population (additional $50/page)
- Design & Development of new WordPress Website (see pricing)
- Design updates, special coding for existing WordPress websites (custom quote)
— OUR WORK
Grgich Hills Estate
— HOW WE DO
- Southbrook Vineyards
"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"
- Hill Family Estate
"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"
- Grgich Hills Estate
- Katnip Wines
"We have thoroughly enjoyed working with WSI for the past 15 months. We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."
- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars
"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"
- Dyer Wine
"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."
- Aiken Wines
"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."
- Maldonado Bottling