improving user-experience for a historic Sonoma Valley winery
Located in the heart of Sonoma Valley, Ledson Winery brings 150 years of tradition to wine country. Owner and winemaker Steve Ledson created a legacy of award-winning wines and exceptional tasting experiences at the Ledson Castle, all while honoring his family’s deep history in the region.
The previous website was build using rigid website code that made it difficult to make even the smallest changes. The website also featured the client’s winery management system, Advanced Management Systems (AMS) which forced users to go to a new URL to shop wines online and to complete purchases. The user-flow and menu structure made it challenging for users to find important pages and information.
The client requested to keep the design as similar as possible, built improve user-flow, menu structure, and shopping experience. We built a new WordPress based website, creating a user-friendly experience and a new menu structure to create easy and straight-forward user navigation. We worked closely with AMS to create an integration with WooCommerce, allowing users to shop online without feeling like they left the website or lost their place. Integrating with WooCommerce means we can utilize it’s full marketing capabilities to drive online sales via retargeting/re-marketing, email marketing automation, and digital advertising.
– homepage –
for mobile wine purchases