All-New WineDirect



integrate the All-New WineDirect into your website

WineDirect’s feature-filled solution offers wineries complete management of their daily processes, like tasting room and online sales, club management, and more. WineDirect will be releasing a major upgrade to its platform, featuring a modern and user-friendly experience for its customers. WineDirect has partnered with BigCommerce, one of the leading e-commerce providers, to create the All-New WineDirect solution. This enables the creation of completely custom websites using WordPress and other popular content management systems, while pulling in the store from WineDirect right on the website.

winedirect wordpress wine store integration graphic


WordPress, BigCommerce Hosted, & WineDirect Hosted

The All-New WineDirect enables the use of WordPress, other popular CMS platforms, BigCommerce hosted websites, and WineDirect hosted websites.

If you choose WordPress, we are able to completely customize all aspects of the design from homepage to shop to checkout. With the All-New WineDirect + BigCommerce partnership, we will use the BigCommerce plugin to pull in your store.

Using shortcodes, we can embed products into any page and categorize them by varietal, region, etc. Product pages can be customized and wine club registration pages integrated.


Data Layer with Cross-Domain Tracking

Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.

Google Analytics

Monitoring of cross-domain website activity and engagements via our data layer enables a full suite of Google Analytics that you never knew were possible including enhanced e-commerce data.

Google Ads

The “data bridge” between the website frontend and WineDirect store enables laser-focused Google ad campaigns plus retargeting opportunities based on the user’s engagement with the website. The data layer handles the conversion codes and triggers pre-defined activities based on user-behavior like time on webpage, scroll depth and more.

Facebook Pixel

The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the WineDirect store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.

Email Marketing Automation

The All New WineDirect will allow for the connection of the most popular email marketing tools such as Mailchimp, Klaviyo, and Constant Contact.

With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.




All-New WineDirect Integration into Website


integration example featuring the current process

*This process will change with the All-New WineDirect

laptop image hill winery website design

Hill Family Estate

WordPress Integration

Hill Family Estate is a family-owned winery with farming roots producing premium wines in Yountville, CA. Hill Family Estate required a website that promoted their unique brand. The previous website was built using a WineDirect website template allowing users to shop wines easily but limiting the winery from customizing the design to reflect their unique messaging.

We built a completely customized WordPress website and created a unique WineDirect integration solution that allows users to seamlessly shop for wine, join wine club, and make tasting reservations.


client testimonials

"WSI is a highly capable team who helped us to redo our Southbrook website. Responsive, organized and on-time/on-spec - the most important qualities of a development firm. Thanks!"

- Southbrook Vineyards

"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"

- Hill Family Estate

"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"

- Grgich Hills Estate

"I give WSI 5 stars for helping me to create a beautiful website for my small wine company. From start to finish, working with them was a great experience. After our first meeting, then using my story and visual materials, they produced a beautiful website that checks all of the boxes I needed. Great communicator, an amazing designer and has a deep knowledge of the website software necessary to match her client’s requests."

- Katnip Wines

"We have thoroughly enjoyed working with WSI... We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."

- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars

"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"

- Dyer Wine

"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."

- Aiken Wines

"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."

- Maldonado Bottling


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