SPRING SPECIAL
FREE All-New-WineDirect Integration
WITH PURCHASE OF WORDPRESS WEBSITE
integrate the All-New WineDirect into your new custom designed website
WineDirect has partnered with BigCommerce, a leading ecommerce provider, to release the All-New WineDirect solution, featuring a modern and user-friendly experience for its customers. This new solution enables the creation of completely custom design websites using WordPress, while pulling in all the wine related information and store functions from the All-New WineDirect right onto the custom website.
All wineries using WineDirect today will need to go through the migration. This offers the opportunity to create a custom design website that best represent your unique brand plus the seamless integration of a leading conversion optimized winery ecommerce solution.
Kickoff 2023 with a new custom website featuring a user-friendly ecommerce solution.
— WINEDIRECT INTEGRATION: WHAT WE DO
WordPress, BigCommerce Hosted, & WineDirect Hosted
The All-New WineDirect enables the use of WordPress, other popular CMS platforms, BigCommerce hosted websites, and WineDirect hosted websites.
If you choose WordPress, we are able to completely customize all aspects of the design from homepage to shop to checkout. With the All-New WineDirect + BigCommerce partnership, we will use the BigCommerce plugin to pull in your store.
Using shortcodes, we can embed products into any page and categorize them by varietal, region, etc. Product pages can be customized and wine club registration pages integrated.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Google Analytics
Monitoring of cross-domain website activity and engagements via our data layer enables a full suite of Google Analytics that you never knew were possible including enhanced e-commerce data.
Google Ads
Facebook Pixel
The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the WineDirect store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
Email Marketing Automation
The All New WineDirect will allow for the connection of the most popular email marketing tools such as Mailchimp, Klaviyo, and Constant Contact.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
