— NEXTGEN WINE MARKETING

bridging tech, beauty, & results for the wine industry

START A PROJECT

— NEXTGEN WINE MARKETING

bridging tech, beauty, & results for the wine industry

START A PROJECT
Wine buyers and visitors now find wineries through search and through AI assistants. We provide digital marketing for wineries: custom websites that convert, AI Visibility that helps search engines and AI assistants find and accurately describe your winery, and winery advertising.
Request Your Free Winery AI Visibility Check
Davero wma web award laptop and mobile website

2025 WMA WebAward Winner

DaVero Farms & Winery

We are thrilled to share our team received the Beverage Standard of Excellence WMA WebAward for DaVero Farms & Winery!
CHECK IT OUT

Serving wineries since 2014 | WMA WebAwards for winery websites | More than 50 five-star client reviews

OUR REVIEWS

— WHO WE ARE

a marketing agency dedicated to wineries

NextGen Wine Marketing is a wine marketing agency and the wine industry brand of WSI Next Gen Marketing: the same team, dedicated to wineries nationwide. We know DTC, wine club membership, tasting room reservations, and the seasonal rhythm of the wine business, and we build every website, AI Visibility program, and advertising campaign around them. We are based in Napa Valley and work with wineries across the country.
Dyer Winery logo in bold black outline, representing brand identity used in premium winery advertising services campaigns.
Handwritten Wines logo in elegant script font, used to elevate brand presence through winery advertising services efforts
Jessup Cellars logo used in winery advertising services for a NextGen Wine Marketing client, focused on premium branding
Hill Family logo with classic type, included in winery advertising services for a NextGen Wine Marketing client
Grgich Hills Estate logo with green grapevine illustration, used in winery advertising services for a NextGen Wine client
Lioco logo featuring overlapping serif-style “O” letters, included in winery advertising services for a NextGen Wine client
Scott Harvey Wines logo with red griffin artwork and serif font, used in winery advertising services for a NextGen client.
rutherford ranch logo
Rutherford Wine Company logo with gold “R” on red square and bold font, used in winery advertising services for a client.
Scott Family Estate logo with elegant serif font and Celtic-style emblem, used in winery advertising services for a client.
Predator Wines logo with ladybug and slogan “What’s good for the vine is good for the wine,” used in winery marketing
Marita’s Vineyard logo with silver emblem and bold serif font, used in winery advertising services for a NextGen Wine client
Pimentel Family Wines logo with ornate grapevine “P” icon and serif font, used in winery advertising services for a client

AI VISIBILITY ENABLED WINERY WEBSITE

Custom Design Website + Wine Store Integration + AI Visibility Setup

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— OUR WINE MARKETING SERVICES

how we help wineries grow

AI visibility enabled websites

Custom winery websites with DTC store integration and the AI Visibility Setup included, so your winery launches ready for search and AI answers.
web design

AI visibility service

Our monthly program for Generative Engine Optimization (GEO) and AI Visibility, with SEO included. It helps AI assistants and search engines find, understand, and accurately describe your winery.
AI visibility service

winery advertising

Campaigns on Google, Meta, and other platforms that bring in demand for tastings, releases, events, and wine club membership, managed by the team that built your website.
digital advertising

More services:

Winery Website Layouts | DTC Store Integration | SEO Foundations | Website Services and ADA

Located in the famous Napa Valley, our agency is surrounded by constant wine innovation and artistic inspiration. Our team brings digital marketing for wineries and creates unique solutions tailored to their specific brands. We simplify the complexity of the Internet allowing wineries to unlock their full marketing potential and generate more sales.
web-design-wineries-image

— PORTFOLIO

selected work

rutherford ranch wines selected work

RUTHERFORD RANCH

web design | DTC integration | AI Visibility | 2024 WMA WebAward

selected-work-Hill-Family-web-design

HILL FAMILY ESTATE

web design | DTC integration | AI Visibility | advertising

jessup cellars selected work feature

JESSUP CELLARS

web design | eCellar integration | AI Visibility | advertising

View All Projects
andreas speaking on stage at convention
ABOUT US
wine-marketing-award
Our team works in Napa Valley, surrounded by the wineries we serve. We turn a winery’s story, wines, and visitor experience into a website and an online presence that wine buyers can find, trust, and act on, wherever they are searching.

teaching wineries how AI is changing discovery

Our CEO, Andreas Mueller-Schubert, helps winery owners and teams put AI to practical use and understand how AI assistants are changing the way wine buyers and visitors find wineries. Recent sessions include eCELLAR’s The Pulse (“AI in Action: Tools, Tips, and What’s Next”) and three AI webinars for the Yountville Chamber of Commerce.

free with your winery AI visibility check

A copy of The AI Search Revolution, and a readout of what AI assistants tell wine buyers about your winery today.
Request Your Free Check

— HOW WE DO

Client Testimonials

"After interviewing 20 different companies, we made the best business decision by choosing WSI Next Gen Marketing—and we couldn't be more thrilled with the results... When we launched the new site this week, we proudly shared it with our 20,000+ contact database—and the response has been overwhelmingly positive! We are beyond proud of the website they delivered... They exceeded every expectation and have been a true pleasure to work with—only wonderful things to say about them!"

- DaVero farms & Winery

"Been an absolute pleasure working with the Next Gen team. What a step up from our previous! They also really know their stuff and do an excellent job helping you understand what they are doing to achieve your goals."

- Paloma Vineyard

"The entire WSI team have provided exemplary service in all things digital, profoundly impacting our business with their expertise, creative thinking, and meticulous attention to detail. Their deep understanding of SEO and website development, combined with their friendly and courteous approach, makes them not just a service provider but a reliable partner in navigating the complex digital landscape."

- Napa Valley Wine Academy

"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"

- Hill Family Estate

"We have thoroughly enjoyed working with WSI... We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."

- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars

"WSI is a highly capable team who helped us to redo our Southbrook website. Responsive, organized and on-time/on-spec - the most important qualities of a development firm. Thanks!"

- Southbrook Vineyards

"I give WSI 5 stars for helping me to create a beautiful website for my small wine company. From start to finish, working with them was a great experience. After our first meeting, then using my story and visual materials, they produced a beautiful website that checks all of the boxes I needed. Great communicator, an amazing designer and has a deep knowledge of the website software necessary to match her client’s requests."

- Katnip Wines

"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"

- Grgich Hills Estate

"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"

- Dyer Wine

"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."

- Aiken Wines

"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."

- Maldonado Bottling

— ASK ABOUT OUR MARKETING SERVICES

curious about how it all works?

What does a wine marketing agency do for a winery?

We focus on three things that drive how wine buyers find and choose a winery: the website, AI Visibility, and winery advertising.

What is an AI Visibility Enabled Website?

A custom design winery website that launches with the AI Visibility Setup in place: SEO fundamentals, structured data, consistent winery facts, and content AI assistants can quote, plus a baseline to measure from.

Why does AI Visibility matter for wineries?

Visitors increasingly ask AI assistants where to taste, which wineries ship to their state, or which wine club to join. AI Visibility helps make sure those answers include your winery and describe it correctly.

What makes an agency dedicated to wineries different?

Our team works with wineries every day, so we already know DTC platforms, wine club membership, tasting room reservations, and TTB-compliant language. You spend your time on decisions, not on explaining your business.

Do you work with wineries outside Napa Valley?

Yes. We are based in Napa Valley and work with wineries nationwide and selected international wineries.

Do you work with small wineries and established estates?

Yes. From family-run wineries to estates with national distribution, we scale the website, AI Visibility program, and advertising to your goals and budget.

—READ

tips, sips, & blogs

— WE SPEAK WINE (AND WE DRINK IT TOO)

let's talk

Napa Valley, California

707 927 5139

[email protected]

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