lead generation

SERVICES

lead generation

lead generation

SERVICES

lead generation

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grow your business with winery lead gen services

Attracting the right audience to visit for a tasting, sign up for an event, purchase wine online or even better join the wine club is the main driver for business growth. These lead generation services drive short- and long-term growth by guiding strangers through the sales funnel and converting them.

attract, educate and convert

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search engine optimization

Achieve high rankings with searches engines for important keyword phrases. Search website visitors are highly converting.

social media marketing

Social media marketing showcases your brand and company culture. Well run social profiles can build realtionships and trust.

digital advertising

Search and social media ads are excellent means to be in front of the target audience in all funnel stages.

email marketing

This communication channel can be highly converting: the email participants agreed to frequently hear from the winery.

strangers become engaged

During this awareness and discovery phase ideas develop into plans. Idaes like “let’s plan a weekend getaway” or “where should we spend our next vacation?” transform to “let’s visit Napa Valley” or “we need to do some wine tasting”. During this process researching and learning about the idea is the focus and educational material, references, etc. play a very important role.  For example, blogs, newsletters, online searches with general keywords, brand awareness campaigns on social media are very important elements for successful digital marketing in this top of funnel stage.

engaged visitors become qualified leads

As online visitors are getting more engaged, they want to learn about solutions for their idea and will dive deeper into websites & social media content, perform more focused online searches, look at reviews to compare different options. The more visitors engage with the online content, the more opportunities exist to position a brand against the competition. Very interesting digital marketing tactics in this phase are SEO & search advertising with focused keyword phrases, retargeting via social media & display ads, marketing automation with tailored landing pages, lead magnets & signup forms.

ready to convert​

In this phase leads are ready to commit; now it is very important to make this conversion process as easy as possible, like easy finding a phone number or address for visits or simple checkout process for online transactions. Think about the mobile device users twice as the majority of online visitors will most likely use their mobile phones and ideally want to complete the conversion process on that device. The following marketing tactics play an important role to increase conversions and business growth: branded & non-branded SEO and search advertising, cart & browse abandonment ads & emails, conversion rate optimized landing pages and easy access to online support like chat or phone numbers.

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our clients

HOW IT WORKS

our process

01.

onboarding & service setup

We take the time to understand your business goals, together fine-tune your marketing strategy and target audiences to determine their buying journey and how to best guide them through the sales funnel.

02.

campaign setup & publishing

We setup the winery lead generation campaigns and fine tune targeting, budget, and timeline. We ensure tracking is setup and ready. After nailing the strategy, we publish.

03.

management & reporting

Our team monitors the lead gen campaigns daily to ensure everything is running smoothly and delivering results. We conduct ongoing optimizations and create a reports based on results.

 LEAD GENERATION

pricing

services

Search engine optimization

  • 10 lead keywords
  • 10 optimized webpages
  • 2 blogs/month
  • 1 hero blog/quarter
  • Site audit & link building

Social media

  • Posting client provided content
  • 2-3 weekly posts on Facebook, Instagram & Twitter

Advertising

  • Up to 4 simultaneous running campaigns
  • Social media, search & display ads
  • Creation of ads
  • Setup & management of campaigns
  • Ad budget not included

Account management

  • Dedicated acct. manager
  • Detailed reporting
  • Online dashboard
  • Bi-weekly review meetings

services

Search engine optimization

  • 10 lead keywords
  • 10 optimized webpages
  • 2 blogs/month
  • 1 hero blog/quarter
  • Site audit & link building

Social media

  • Posting client provided content
  • 3-5 weekly posts on Facebook, Instagram & Twitter
  • 1-2 weekly posts on LinkedIn & Google My Business
  • Post boosting & like campaigns
  • Follow up on engagements & direct messages

Advertising

  • Up to 6 simultaneous running campaigns
  • Social media, search & display ads
  • Creation of ads
  • Setup & management of campaigns
  • Ad budget not included

Email Marketing

  • Creation & management of 2 campaigns per month
  • Setup of 2 automations
  • List management & audience creation

Account management

  • Dedicated acct. manager
  • Detailed reporting
  • Online dashboard
  • Bi-weekly review meetings

services

Search engine optimization

  • 15 lead keywords
  • 15 optimized webpages
  • 3 blogs/month
  • 1 hero blog/quarter
  • Site audit & link building

Social media

  • Posting client provided content
  • 5-7 weekly posts on Facebook, Instagram & Twitter
  • 2-3 weekly posts on LinkedIn & Google My Business
  • Post boosting & like campaigns
  • Follow up on engagements & direct messages
  • Pro-active engagements to grow audience

Advertising

  • Up to 8 simultaneous running campaigns
  • Social media, search & display ads
  • Creation of ads
  • Setup & management of campaigns
  • Ad budget not included

 Email & Marketing Automation

  • Creation & management of 4 campaigns per month
  • Lead scoring & behavior-based automations
  • Automated drip sequences & abandonment emails
  • Landing page creation & optimization
  • Website tracking & automated audience segmentation
  • List management & audience creation

Account management

  • Dedicated acct. manager
  • Detailed reporting
  • Online dashboard
  • Bi-weekly review meetings

ASK US

frequently asked questions

Can I customize the service bundle?

Yes, we can customize your service bundle to best fit to your marketing needs. It is very important to understand your marketing goals and match the digital marketing service mix or level of specific services.

Does your lead gen service support short- and long-term goals?

Yes, the selected services in the mix c

How much do I need to spend on advertising?

Again, it depends on our objectives and audience size. Retargeting ads for example have a smaller audience and require less budget, while brand awareness ads most likely require larger budgets depending on the size of the target audience and the geographic area you want to cover.

As part of our ad campaign setup, we will create the ad strategy, target audience and estimations for an ad budget required to achieve your campaign goals, like number of cases sold, virtual tasting sign ups, etc. Depending on your business goals the campaign ad budget can vary between a few hundred to several thousand dollars.

What do I need to create an ad?

High quality photos or videos are needed for our creative team to put together your advertisement. We will go over messaging and goals and our creative team will incorporate this into your ad.

How long do I run my lead gen campaigns?

Most importantly, this depends on your business goals, the special you offer and your available ad budget. We always like to recommend to run the ad campaign as long as it’s performing well and supports your business goals. A good starting point is to give yourself a month of ad run time to allow Google and Facebook to collect plenty of data. Of course, if you want to run a short promotion, the campaign should follow.

What is a Lookalike audience on Facebook?

Lookalike audiences are audiences you can create in Facebook that mirror existing customers.

You can upload a list of your customer emails into Facebook audiences and Facebook will create a “Lookalike” audience – it will find other people on Facebook who mirror your customers in behaviors and interests. You can then target these Lookalike audiences in your ads to find new people. You can also create a Lookalike audience from your existing website visitors and social media followers. These audiences can be very successful when running wine Facebook ads.

HOW WE DO

client testimonials

"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"

- Hill Family Estate

"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"

- Grgich Hills Estate

"We have thoroughly enjoyed working with WSI for the past 15 months. We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."

- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars

"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"

- Dyer Wine

"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."

- Aiken Wines

"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."

- Maldonado Bottling

WE SPEAK WINE (AND WE DRINK IT TOO)

let's talk

477 Devlin Road, Ste 104 | Napa, CA 94558

707 927 5139

info@wsinextgenmarketing.com