ecommerce

Shopify for wineries

AN ALL-IN-ONE SOLUTION

pattern-wine-marketing-leaf-5

sell wine with a Shopify website

Shopify is a leader in ecommerce and with constant updates and improvements, Shopify has developed the tools wineries need to use their complete platform successfully. Shopify offers subscriptions and clubs, a robust online store, easy checkout, automated emails, and integrations with popular marketing tools. And with a wine marketing agency by your side to help you build a custom Shopify website, you can rest easy knowing your store is working for you.

SHOPIFY WEBSITE: WHAT WE DO

Shopify Website Development + Online Store

We create a custom designed Shopify website and configure your store to work best for your users. User experience and conversion optimization are a key focus throughout the build. Our team can customize the product and shop page and create category pages (i.e. for varietals). We’ll follow your brand guidelines to create a website that aligns with your image and create any necessary pages – tasting room reservation, wine club sign up, events, trade and media, blog, etc.

ADDITIONAL CAPABILITIES

Google Analytics

Monitor website activity and engagements via the data layer to enable a full suite of Google Analytics that you never knew were possible including enhanced ecommerce data. Our team can set up your account if needed and connect to the website.

Google Ads

Connect your Google Ads account with your Shopify store for laser-focused ad campaigns plus retargeting opportunities based on the user’s engagement with the website.

Facebook Pixel + Conversions API

The Facebook Pixel and Conversions API can be connected to Shopiofy so you can track conversions to serve relevant content such as browse and/or cart abandonment social media ads.

Email Marketing & Automations

Shopify offers a real-time integration option with Mailchimp, Klaviyo, and other email marketing tools. Wineries can connect their existing email marketing accounts in order to send marketing emails, wine club emails, and create automations to nurture leads.

With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.

sell online & in person

Grow your DtC sales with a custom online store and through the Shopify POS for the tasting room.

simplify winery tasks

Shopify offers age verification, real-time tax calculation, compliance solutions, and state reports from the DRINKS app, plus a variety of add-ons to simplify your process.

automate your marketing

With Shopify’s complete solution, triggering automations and ads based on user behavior can run on autopilot.

scale your winery

Shopify’s innovations, partners, and support all offer wineries the opportunity to scale and grow. The website and store can adjust as needed.

SHOPIFY

pricing

features

Sitemap & Functions:

  • Homepage
  • Wine Shop Pages via Shopify
  • Club Page with Club Signup Options
  • Visit Page with Booking CTAs
  • Events Page with Calendar
  • About Page with Team and Vineyards Sub-Pages
  • Blog Page
  • Contact Page with Address, Map and Contact Form
  • Newsletter Signup Form
  • Social Media Buttons
  • SEO Tools and Google Analytics Setup

White Glove Service:

  • Personalized Meetings (Design Kick Off, Website Review, Training)
  • Full Website Development: Content Gathering, Optimization and Population
  • Website Launch Services
    • Setup Hosting & Domain Pointing
    • Quality Assurance Testing
    • Webpage Load Time Optimization
    • Recorded Website Training

**To enter the sample site, enter password: nextgenwine

HOW WE DO

client testimonials

"After interviewing 20 different companies, we made the best business decision by choosing WSI Next Gen Marketing—and we couldn't be more thrilled with the results... When we launched the new site this week, we proudly shared it with our 20,000+ contact database—and the response has been overwhelmingly positive! We are beyond proud of the website they delivered... They exceeded every expectation and have been a true pleasure to work with—only wonderful things to say about them!"

- DaVero farms & Winery

"Been an absolute pleasure working with the Next Gen team. What a step up from our previous! They also really know their stuff and do an excellent job helping you understand what they are doing to achieve your goals."

- Paloma Vineyard

"The entire WSI team have provided exemplary service in all things digital, profoundly impacting our business with their expertise, creative thinking, and meticulous attention to detail. Their deep understanding of SEO and website development, combined with their friendly and courteous approach, makes them not just a service provider but a reliable partner in navigating the complex digital landscape."

- Napa Valley Wine Academy

"Andreas, Georgia, Maria and the rest of the team at WSI are a joy to work with. They are dependable, savvy, and truly understand digital marketing on a deep level. They did a fantastic job redesigning our website and we are thrilled with the results. We cannot recommend them enough!"

- Hill Family Estate

"We have thoroughly enjoyed working with WSI... We have seen positive growth in many areas of our business including e-commerce, traffic... brand exposure, the effectiveness of our email marketing, quality of customer data... Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience."

- The Good Life Wine Collective, Handwritten Wines & Jessup Cellars

"WSI is a highly capable team who helped us to redo our Southbrook website. Responsive, organized and on-time/on-spec - the most important qualities of a development firm. Thanks!"

- Southbrook Vineyards

"I give WSI 5 stars for helping me to create a beautiful website for my small wine company. From start to finish, working with them was a great experience. After our first meeting, then using my story and visual materials, they produced a beautiful website that checks all of the boxes I needed. Great communicator, an amazing designer and has a deep knowledge of the website software necessary to match her client’s requests."

- Katnip Wines

"We love working with WSI! All of their team members are extremely knowledgeable and helpful and they provide an excellent service!"

- Grgich Hills Estate

"We started working with WSI when we needed to make our website mobile friendly... Through the whole process they were responsive and professional and helped us analyze our options. Their web development team is skilled and the ongoing access to them is reassuring. We can't recommend them highly enough!"

- Dyer Wine

"Andreas and Georgia helped me upgrade and modernize the website for my wine brand. I was very impressed with what they had to offer... They are extremely well versed in website development, management, SEO, security and more. They are both very responsive to any needs or questions I have and follow through on any projects we undertake."

- Aiken Wines

"We were happy with their timelines- they were realistic and they stuck to them! We got everything when it was promised. Knowledge of behind the scenes on the websites was impressive. Their final work was very nice! We were very happy on it!."

- Maldonado Bottling

WE SPEAK WINE (AND WE DRINK IT TOO)

let's talk

477 Devlin Road, Ste 104 | Napa, CA 94558