— SERVICES
marketing automation for wineries
— SERVICES
marketing automation for wineries
guide the customer journey
Marketing automation for wineries can be found in many different flavors. It can help your company connect with wine customers using highly personalized marketing campaigns. At the heart of winery marketing automation is streamlining efficiency while increasing demand, by delivering relevant information based on product preference or readiness to buy.
— WHAT WE DO
enhanced segmentation
Winery marketing automation solutions makes it easier than ever to create personalized shopping experiences for your wine consumers. We can help you implement automated sequences to streamline your customer segmentation. Segment your customer lists and starting nurturing consumers with personalized content and campaigns.
custom API integrations
The implementation of custom API technology for wineries allows improved efficiency and communication of real time consumer updates from POS to your marketing automation platform. Our in-house engineers have expertise in solving complex integrations using application programming interfaces (APIs).
website tracking
Leverage the power of secure website tracking. Monitor and record website activity of known email subscribers or anonymous consumers via tracking of IP addresses. Drive meaningful and personalized marketing campaigns based on product preference and other webpage interactions.
automated drip sequences
Work smart and save time with automated drip sequences to help your winery marketing team optimize efficiency. Take the stress out of manual list management and complex marketing tasks. Execute automated activities based on a broad range of triggers including campaigns engagements, lead score achievements, change of club member status and more.
lead scoring
Our innovative lead scoring solutions help you visualize where your consumers are in your sales cycle. Assign virtual points to your wine consumers based on campaigns interactions including opened emails, campaign and landing page clicks, website activity, product page visits, sales history, virtual tasting attendance, as well as video or social media engagement.
cart abandonment
Cart abandonment emails allow your wine business to provide a continuity of wine shopping experience. People are busy, and despite your best efforts, your loyal wine lovers may leave their cart sessions incomplete. Cart abandonment solutions can send shoppers a gentle reminder via automated email or text message to restock their cellar.
our clients
— HOW IT WORKS
our process
01.
strategize & setup
We understand who your audience is so we can create the right automations to best appeal to them. We work closely to setup the marketing automation platform, clean and import contacts, and create workflows.
02.
campaign launch & management
We create monthly campaigns to guide audiences through the sales funnel, nurturing leads and converting them. We manage emails, retargeting ads, text message marketing and other automated systems.
03.
analyze & refine
The constant flow of data allows us to continuously optimize. We analyze how audiences are responding to automated content and constantly improve it to get you the best results.
— ASK US
frequently asked questions
Our subscriber and club members status change daily, can marketing automation help?
Yes, we understand your frustration in having to ensure recently updated contacts or subscribers and included or removed from upcoming campaigns. We’ve developed automated workflows and processes to ensure easy and efficient list management. Coupled with custom cloud API integration we enable real time synchronization between the DTC store and the marketing automation platform.
Do you offer marketing automation support?
Absolutely, we offer 1:1 technical support. Our team in Napa is committed to ensuring that you reach your goals and achieve automated marketing success. Our #MarketingAutomationGurus speak your language and understand your wine consumers.
Our expertise in marketing automation for wineries will give you and your wine business a competitive advantage and help you stay ahead of fast-moving marketing trends.
We use WineDirect, Commerce 7, eCellar, VineSpring or VinoShipper. How do you integrate these?
Our website designers and engineers have expertise with a broad range of winery e-commerce solutions. Leveraging API technology, our e-commerce engineers have unlocked the door to cutting edge automation capabilities for eCellar, WineDirect and Commerce-7.
Each of these leading e-commerce solutions have open API (application programming interface) enabled, allowing integration of your preferred e-commerce platform to our marketing automation solution.
Our winery uses AMS which doesn’t allow open API capabilities. What options do I have?
Yes, we understand your frustration in having to ensure recently updated contacts or subscribers and included or removed from upcoming campaigns. We’ve developed automated workflows and processes to ensure easy and efficient list management for the lists exported from AMS. These workflows include automated list clean-up and refactoring for the import to the marketing automation platform plus workflows for audience segmentation and tagging of contacts.
Coupling our preferred leading-edge marketing automation platform with modern cloud data solutions, our engineers have created a proprietary automation strategy for wineries operating on AMS, including cart and browse abandonment automations.
How can automation enhance personalization?
Modern marketing automation for wineries leverages the power of personalization. From personalization of emails based on customer name and wine product preference to complex nurture campaigns that deliver product information based on customer’s brand awareness and readiness to buy.
With specialized cloud solutions, custom API connections and leading edge automation platfoms, the potential for DTC automation is limited by your imagination.
Whether its improving on efficiency or customer experience, we have an automation solution that can help you succeed. Contact us for a consultation.
What is winery marketing automation?
Marketing automation for wineries can take on many forms and flavors.
Some examples of wine business marketing automation include:
- custom wine club email marketing
- customer lead scoring
- club member nuture campaigns
- post purchase upselling/ cross selling
- text message reminders (visitation, wine club shipments, payment update reminders).
- customer list segmentation
- wine product conversion funnels
- customer engagement tracking
Does automation work with my current wine store?
Our in-house website developers and API engineers are experienced with a wide range of wine industry e-commerce solutions. Our custom API solutions can help alleviate manual data management as well as modernize mundane sales and marketing activities.
Talk to us about a custom API or automation solution for Commerce-7, WineDirect, VineSpring, E-Cellars or AMS (Advanced Management Systems).
Can I automate customer segmentation?
Yes. Segmentation is a key for marketing success and we understand the challenges of customer list management. Using the market-leading automation platform, VBOUT, we can help you leverage the power of lead scoring, website, social media and campaign engagement tracking in order to slice and segment your customer groups.
Can automation improve club member experience?
Absolutely!
Marketing automation solutions for wineries can help you offer the highest level of customer and club member experience.
Identify priority customers to delivery personalized wine shopping experience. Our automated lead scoring solutions can help you visualize your sales funnel in real time by categorizing your subscribers from your shoppers and early adoptors from your ambassadors. Serving relevant product information and incentives based on brand awareness and readiness to buy has never been so easy.
How can marketing automation help my business?
Marketing automation solutions can help solve complex inefficiencies to free up time that can be spent caring for your clients. Automate rudimentary tasks such as transferring, updating or populating of customer information between in-house systems with innovative API infrastructure.
Code-compliant website tracking can allow you to monitor real time customer engagements with your product or service. Setup automated triggers based on buyer behaviour to serve the personalized shopping experience that your wine lovers deserve. Create trust and increase conversion by customizing your buyer journey.
Get in touch for a complimentary consultation.
