— SERVICES
lead generation
— SERVICES
lead generation
grow your business with winery lead gen services
Attracting the right audience to visit for a tasting, sign up for an event, purchase wine online or even better join the wine club is the main driver for business growth. These lead generation services drive short- and long-term growth by guiding strangers through the sales funnel and converting them.
what we do | our process | pricing | FAQ | start the journey
attract, educate and convert
search engine optimization
Achieve high rankings with searches engines for important keyword phrases. Search website visitors are highly converting.
social media marketing
Social media marketing showcases your brand and company culture. Well run social profiles can build realtionships and trust.
digital advertising
Search and social media ads are excellent means to be in front of the target audience in all funnel stages.
email marketing
This communication channel can be highly converting: the email participants agreed to frequently hear from the winery.
strangers become engaged
During this awareness and discovery phase ideas develop into plans. Idaes like “let’s plan a weekend getaway” or “where should we spend our next vacation?” transform to “let’s visit Napa Valley” or “we need to do some wine tasting”. During this process researching and learning about the idea is the focus and educational material, references, etc. play a very important role. For example, blogs, newsletters, online searches with general keywords, brand awareness campaigns on social media are very important elements for successful digital marketing in this top of funnel stage.
engaged visitors become qualified leads
As online visitors are getting more engaged, they want to learn about solutions for their idea and will dive deeper into websites & social media content, perform more focused online searches, look at reviews to compare different options. The more visitors engage with the online content, the more opportunities exist to position a brand against the competition. Very interesting digital marketing tactics in this phase are SEO & search advertising with focused keyword phrases, retargeting via social media & display ads, marketing automation with tailored landing pages, lead magnets & signup forms.
ready to convert
In this phase leads are ready to commit; now it is very important to make this conversion process as easy as possible, like easy finding a phone number or address for visits or simple checkout process for online transactions. Think about the mobile device users twice as the majority of online visitors will most likely use their mobile phones and ideally want to complete the conversion process on that device. The following marketing tactics play an important role to increase conversions and business growth: branded & non-branded SEO and search advertising, cart & browse abandonment ads & emails, conversion rate optimized landing pages and easy access to online support like chat or phone numbers.
our clients
— HOW IT WORKS
our process
01.
onboarding & service setup
We take the time to understand your business goals, together fine-tune your marketing strategy and target audiences to determine their buying journey and how to best guide them through the sales funnel.
02.
campaign setup & publishing
We setup the winery lead generation campaigns and fine tune targeting, budget, and timeline. We ensure tracking is setup and ready. After nailing the strategy, we publish.
03.
management & reporting
Our team monitors the lead gen campaigns daily to ensure everything is running smoothly and delivering results. We conduct ongoing optimizations and create a reports based on results.
— LEAD GENERATION
pricing
essential growth
search & social media marketingservices
Search engine optimization
- 10 lead keywords
- 10 optimized webpages
- 2 blogs/month
- 1 hero blog/quarter
- Site audit & link building
Social media
- Posting client provided content
- 2-3 weekly posts on Facebook, Instagram & Twitter
Advertising
- Up to 4 simultaneous running campaigns
- Social media, search & display ads
- Creation of ads
- Setup & management of campaigns
- Ad budget not included
Account management
- Dedicated acct. manager
- Detailed reporting
- Online dashboard
- Bi-weekly review meetings
accelerated growth
all services along the sales funnelservices
Search engine optimization
- 10 lead keywords
- 10 optimized webpages
- 2 blogs/month
- 1 hero blog/quarter
- Site audit & link building
Social media
- Posting client provided content
- 3-5 weekly posts on Facebook, Instagram & Twitter
- 1-2 weekly posts on LinkedIn & Google My Business
- Post boosting & like campaigns
- Follow up on engagements & direct messages
Advertising
- Up to 6 simultaneous running campaigns
- Social media, search & display ads
- Creation of ads
- Setup & management of campaigns
- Ad budget not included
Email Marketing
- Creation & management of 2 campaigns per month
- Setup of 2 automations
- List management & audience creation
Account management
- Dedicated acct. manager
- Detailed reporting
- Online dashboard
- Bi-weekly review meetings
growth leader
high-end services plus automationsservices
Search engine optimization
- 15 lead keywords
- 15 optimized webpages
- 3 blogs/month
- 1 hero blog/quarter
- Site audit & link building
Social media
- Posting client provided content
- 5-7 weekly posts on Facebook, Instagram & Twitter
- 2-3 weekly posts on LinkedIn & Google My Business
- Post boosting & like campaigns
- Follow up on engagements & direct messages
- Pro-active engagements to grow audience
Advertising
- Up to 8 simultaneous running campaigns
- Social media, search & display ads
- Creation of ads
- Setup & management of campaigns
- Ad budget not included
Email & Marketing Automation
- Creation & management of 4 campaigns per month
- Lead scoring & behavior-based automations
- Automated drip sequences & abandonment emails
- Landing page creation & optimization
- Website tracking & automated audience segmentation
- List management & audience creation
Account management
- Dedicated acct. manager
- Detailed reporting
- Online dashboard
- Bi-weekly review meetings
—ASK US
frequently asked questions
Can I customize the service bundle?
Yes, we can customize your service bundle to best fit to your marketing needs. It is very important to understand your marketing goals and match the digital marketing service mix or level of specific services.
Does your lead gen service support short- and long-term goals?
How much do I need to spend on advertising?
Again, it depends on our objectives and audience size. Retargeting ads for example have a smaller audience and require less budget, while brand awareness ads most likely require larger budgets depending on the size of the target audience and the geographic area you want to cover.
As part of our ad campaign setup, we will create the ad strategy, target audience and estimations for an ad budget required to achieve your campaign goals, like number of cases sold, virtual tasting sign ups, etc. Depending on your business goals the campaign ad budget can vary between a few hundred to several thousand dollars.
What do I need to create an ad?
High quality photos or videos are needed for our creative team to put together your advertisement. We will go over messaging and goals and our creative team will incorporate this into your ad.
How long do I run my lead gen campaigns?
Most importantly, this depends on your business goals, the special you offer and your available ad budget. We always like to recommend to run the ad campaign as long as it’s performing well and supports your business goals. A good starting point is to give yourself a month of ad run time to allow Google and Facebook to collect plenty of data. Of course, if you want to run a short promotion, the campaign should follow.
What is a Lookalike audience on Facebook?
Lookalike audiences are audiences you can create in Facebook that mirror existing customers.
You can upload a list of your customer emails into Facebook audiences and Facebook will create a “Lookalike” audience – it will find other people on Facebook who mirror your customers in behaviors and interests. You can then target these Lookalike audiences in your ads to find new people. You can also create a Lookalike audience from your existing website visitors and social media followers. These audiences can be very successful when running wine Facebook ads.
