Commerce7 Acquires Vine Spring: How Your Wine Store Has Changed

When shopping online, consumers expect you to provide the same or better experience they would expect in the offline world. 80% of customers say they are more likely to shop with brands that provide tailored personalization.

Commerce7, a direct-to-consumer platform, has acquired VineSpring to continue providing winery customers with a better shopping experience. This brings a great change to your wine store.

VineSpring offers innovative subscription and eCommerce technology to enable wineries to convert one-time customers to long-lasting members. Some of its features include:

  • Online store solution
  • Allocations
  • Inventory management
  • Order management
  • Wine club management
  • POS
  • Fulfillment options
  • Support team

Commerce7 combines VineSpring’s strengths with its customer experience software to provide more value to your wine store. This will be possible via enhanced customer support and a better feature-rich platform.

With Commerce7, you can seamlessly integrate features like an online store, wine club, and reservations into your WordPress website for a great user experience.

How An Ecommerce For Wineries Helps You Get The Best Wine Website

With Commerce7, you have all the tools you need to deliver an exceptional customer experience throughout the journey. The platform offers winery businesses the best wine websites through solutions including:

Point of Sale (POS)

POS enables you to keep customers at the center of the transaction.

  • It has a purpose-built solution accounting for tastings, wine clubs, and other industry-specific needs
  • Allows you to capture sales wherever and whenever with a cloud-connected system
  • Enables you to streamline your workflow with one-click smart flags, ApplePay, EMV/Chip, and GooglePay functionality.


The eCommerce feature helps drive more sales by providing a better online shopping experience. It includes:

  • Personalized experiences for consumers with ever-changing products and contents
  • Easy shopping with a persistent cart, upfront pricing, mobile wallet payment options, and one-click checkout.
  • In-cart upsells and changing recommendations that enable you to sell more wine online.

Clubs & Subscriptions

This feature promotes personalized and memorable experiences for new and existing members, increasing engagement and retention. Give your customers an excellent experience by letting them:

  • Choose their initial shipment on the signup
  • Customize future shipments
  • Alter shipment frequency
  • Handle their membership online

The eCommerce for wineries also facilitates proactive member management through:

  • Auto credit card account updates
  • Pre-shipment emails
  • Automated email members anytime credit cards decline.


CRM provides you with a comprehensive customer record throughout all channels. You can:

  • Gain complete insight into your relationship with customers
  • Create your fields and add multiple email addresses with validation
  • Run powerful queries and craft detailed lists to understand and segment your customer base


You can conveniently create, schedule, and handle all appointment-only tastings and tours. The feature:

  • Allows guests to make reservations online
  • Enables you to display applicable promotions and discounts to your club members and other intended groups on the reservation list page
  • Includes a custom-designed property map and flexible dashboard, allowing you to stay on top of your day-to-day reservations.

What Does This Mean for Your Wine Store?

Personalized Experiences

Remember providing a personalized experience to your customer is paramount. Commerce7 allows you to communicate easily on a 1:1 level with your site visitors. Show various products, content, and pricing to club members, repeat buyers, and other customer segments. And also display product recommendations specific to a visitor’s personal experience.

Streamlined Workflows

With Commerce 7, you can automate your workflows and focus on what matters most. Proactive tools like automatic club emails, intuitive interfaces, and auto account updater reduce customer inquiry.

Easy, Fast, And Intuitive Shopping

Your customers should be able to make effortless purchases online. Commerce7 allows you to create easier checkout experiences in-person and online through integrated mobile wallet options like Google Pay, Alipay, Apple Pay, and more.

You can also craft an Amazon-like eCommerce experience via cookie-based login, persistent shopping cart, and upfront pricing. The modern DTC solution also ensures fast checkouts regardless of where customers shop.

Get the Best Wine Websites with Commerce7

Offering consumers an enhanced shopping experience helps you attract and keep paying customers. At NextGen Wine Marketing, we can help you grow your winery business through eCommerce integration.

An eCommerce for wineries like Commerce7 allows you to provide a best-in-class shopping experience to your customers while increasing your wine sales at the same time. Contact us to build the top-notch brand your customers expect.

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