Online eCommerce is increasingly growing. Rabobank reports that online sales of all off-premises alcohol sales in America increased from almost 1.9% in 2019 to about 4% in 2021. With the shift in consumer buying behavior, your consumers expect a seamless wine shopping experience.
WineDirect, America’s largest direct-to-consumer (DTC) winery solution provider, has partnered with the eCommerce platform provider BigCommerce to create an All-New WineDirect solution.
You may be wondering what this partnership means for your winery website.
BigCommerce is among the leading open software as a service (SaaS) eCommerce software that enables brand owners to create, innovate and grow their online businesses. On the other hand, WineDirect is the leader in DTC services for wineries, including:
- Wine Club
- Ecommerce
- Point of Sale
- Fulfillment (US Only)
- Marketplace Distribution (US Only)
- Integrated Payments (North America Only)
- Professional Services
With the All-New WineDirect solution, you will benefit from fast checkouts, marketing automation, and customization via flexible APIs that support third-party apps. The new wine eCommerce platform provides wineries with the ideal platform to take their eCommerce capabilities to the next level. Through this partnership, you can build a top-class online presence.
The Advantages of The New Wine Ecommerce Platform to Your Winery Website
Your website should be able to inform, engage and entice visitors throughout their journey. The All-New WineDirect solution provides you with the opportunity to increase your online sales. Hence, you’ll be able to extend your market reach, engage with and sell directly to consumers online.
By combining the BigCommerce leading technology with the WineDirect DTC experience and large customer base, the All-New WineDirect solution will provide the following benefits.
Personalized Experience
The All-New WineDirect will provide you with a first-class website and the eCommerce functionalities needed to reach your customers directly, giving wineries all the industry-specific wine tools and services.
Custom Website Design
BigCommerce will provide a simple-to-use content management system (CMS) supporting 1000s of themes plus WordPress natively. The provision offers absolute flexibility to create any top-notch website design you can imagine.
Access to BigCommerce’s App Marketplace
With 1000s of apps available, BigCommerce’s app network and integration will support the endless expansion of your DTC stack. Do you want to use a modern marketing automation platform? The All-New WineDirect platform will allow you to do this and much more.
Your website should be able to captivate your customers and prompt them to stay for a while. In addition, providing your consumers with a seamless experience should be your priority.
The All New WineDirect’s feature-filled solution offers you complete management of your daily processes and a user-friendly experience for your customers. Generally, it also provides the following benefits:
- Flexible website design tools with fascinating features. One of which includes 1:1 content personalization and customer benefits like club-specific pricing.
- Flexible and intuitive User Choice Clubs, WineClub, and subscriptions.
- Dashboards and reporting that offer insights into trends, health, and status of your DTC brand.
- Fast, reliable, and customer-focused POS.
- The new solution allows you to update CMS and effect A/B test changes yourself without the need for programming knowledge.
- Excellent omnichannel sales opportunities to enable you to locate and attract new customers.
- Its expanded and improved capabilities allow web services to connect with third-party applications and external systems.
The wine industry’s sector with the most significant growth is direct-to-consumer sales (DTC). As consumer expectations continue to increase, the All-New WineDirect, powered by BigCommerce, enables you to take your customer service to the next level and build long-lasting relationships.
Grow Your Winery Website with the All-New WineDirect
A simple, easy-to-use, and eye-catching winery website offers you a higher chance of converting your visitors into paying customers. We can help you grow your winery business by designing an engaging winery website to attract and retain customers.