Direct-to-customer wine sales through eCommerce channels have virtually exploded in the past few years. Although the pandemic has been a significant catalyst, the undeniable convenience of selecting and purchasing with a click of a button has been steadily growing for more than a decade.
One source, Beverage Industry, reported that 55% of wine sales growth in 2020 came from online sales. An estimated 41% of all wine sales originated online during the pandemic with the shuttering of so many bars and restaurants due to Covid-19 limitations.
Wineries, wine clubs, and wine stores are marketing their products online more aggressively than ever, focusing on website upgrades, social media engagement, and online advertising.
Wine Marketing Online
While offering your products for sale from your existing website might seem simple, there are stiff challenges to competing in a crowded online marketplace. Effective eCommerce wine marketing demands an attention-sustaining website, an appealing presentation of your product, enticements to draw the consumer into making a purchase, and an easy-to-complete transaction that is fully compliant with all government regulations.
Upgrading Your Wine Store Website
The best wine websites can accomplish the challenging task of attracting potential buyers and drawing them further into the sales or conversion funnel to the point of purchase. Wine stores and marketers who work with the best wine web design companies experience a significant uplift in website visits and potential conversions.
Creating an appealing website for a wine store hoping to increase online sales is the best first step toward increasing interest and brand building. And the winery website design company will employ strategies to engage customers to come to your website and draw them closer to making a purchase.
But, once the consumer purchases your products, how will you ensure the transaction addresses all the regulatory and state tax issues? As a wine store manager, your time is better spent in other activities than trying to address all of the compliance issues of the world.
Ecommerce Options for Your Online Wine Store Sales
Several companies have created platforms designed to facilitate direct-to-consumer wine transactions. These assist wineries and wine stores of varying sizes in transacting with online customers for interstate and even international purchases.
Relatively small shippers like wine stores use the leverage of the platforms to:
- Support all small volume direct-to-consumer wine shipments
- Utilize the company’s shipping permits for multiple small orders
- Pay applicable taxes and duties, where required
- Offer lower-cost freight due to volume consolidation with other online retailers
Advantages of Integration with Wine Ecommerce Platforms
Professional winery ecommerce patforms offer convenient solutions and advantages such as:
- Compliance with all shipments within the network
- Direct purchase support from the winery’s website
- Outsourcing Wine Club and member management
- Paying only for what you need based on actual shipments, not a fixed fee.
Popular Wine Ecommerce Platforms for Wineries
AMS – Advanced Management Software
AMS is a 3rd Party Logistics Provider that offers comprehensive suite of software for managing online and tasting room sales, order fullfillment, wine club, allocations, and more. AMS becomes completely embedded in the winery’s day-to-day operations. Our team has created a unique solution to integrate AMS into a completely customized and easy-to-update website.
Headquartered in Vancouver, Canada, Commerce 7 is a modern winery-focused platform. Their process is specifically designed for online wine shoppers, managing each transaction from beginning to end. Commerce 7 supports wine clubs and subscription shipments as well as reservations, making sure that all consumer expectations are met. Commerce7 is built to easily integrate with winery websites.
WineDirect provides all the tools needed for successful Direct-to-Consumer wine sales. Working with a wide range of notable wineries, WineDirect provides an easy-to-use interface for their winery or wine store clients, free shipping, Wine Club execution, and all other fulfillment services required. WineDirect is also heavily involved in winery operations and offers various solutions for website integration.
The VineSpring platform accepts online orders and captures payments while overseeing Wine Club shipments with customizable technology. The platform handles in-person, online, and automated or recurring transactions for their clients. VineSpring allows for wine club management and has recently upgraded to a very modern interface that’s easy-to-use and seamless to integrate into any custom website.
Handling all the transactions their clients require, eCellar will act as your wine store’s Customer Relations Manager while managing all wine transactions from the point-of-sale to inventory management to allocations, Wine Clubs, and delivery. The eCellar Platform can even segment, target, and send personalized emails to customers to remind them of upcoming sales promotions, specials, and other revenue-generating activities. eCellar offers simple integrations for your website.
VinoShipper is focused on making direct sales easier by streamlining online transactions, managing multi-state shipments, and providing seven-day support services. The company supports the creation and growth of Wine Clubs, ensuring timely deliveries and continual communications. VinoShipper handles sales permitting so wineries don’t need to manage this themselves. The platform supports all online and phone orders and arranges timely shipments. VinoShipper offers a quick integration inot existing websites.
Contact NextGen Wine Marketing in Napa Valley
Situated in the heart of America’s favorite Wine Country, NextGen Wine Marketing provides state-of-the-art winery website expertise to support the best wine eCommerce website design. Besides designing an engaging website to attract and hold visitors, NextGen Wine Marketing’s process will include integrating one of the effective online wine sales platforms to ensure smooth and consistent execution of all online wine shipments.
To learn more about how to enhance your wine store’s eCommerce strategies, schedule a no-obligation consultation with the professionals at NextGen Wine Marketing in Napa, California.