Your carefully crafted wines are unique, delicious, high-value, and add enjoyment to almost any occasion. Given those many positive aspects of your winery production, isn’t it time to spread the word to a broader audience through effective digital winery advertising?
Social media campaigns and digital advertising offer a vastly more significant opportunity to engage and attract a wider audience and do more to enhance your brand than ever before. Targeted online content attracts more prospective buyers to participate in wine tastings, increases wine club membership applications, and will grow your online wine sales.
How Can Social Media Advertising Help Build Your Brand?
Advertising in its many forms has always been the means to attract audiences to products and services. In the past, traditional avenues for marketing like TV and newspapers tended to utilize a “shotgun” approach, hoping to present enough eye-catching content to build awareness. Unfortunately, some very good products have failed due to ineffective or misdirected marketing that could not attract enough buyers.
Today, working with a knowledgeable wine marketing agency with extensive experience in the industry and proven targeting, wine methods, wine businesses can attract new customers by creating a more profound online presence. Their objective will be to create positioning that attracts an interested audience using the right message in the right place at the right time.
The digital transformation is real! Fueled to even greater heights by the recent pandemic, sales volume of online purchases reached almost US$ 4 trillion worldwide in 2020, according to Business Insider.
With nearly total global reach, well-managed online advertising offers vastly more significant opportunities for wine merchants to expand their reach than ever before.
Focused Approach to Wine Advertising
Developing an attractive digital presence with a focused message requires experience and proven expertise. The professionals at Next Gen Wine Marketing in Napa, CA, offer an extensive resume of successful winery advertising throughout the social media universe with clear, focused, and closely monitored messages developed in three clearly defined process steps:
1. Audience Research and Creation
The initial research consists of identifying your target audience, the individuals who are most likely to be attracted to the key attributes of your products, determining where this audience is most likely to be, and creating advertising strategies that target those individuals.
2. Campaign Setup and Publishing
With clear targets in hand, the Next Gen Wine Marketing Team creates a targeted, timely, trackable, and affordable campaign.
3. Management and Reporting
Continual monitoring is essential for tracking the success and making any adjustments to any digital marketing program. The client will receive accurate, comprehensive reports that depict the progress of the wine marketing program.
Next Gen Wine Marketing creates Search Ads that attract those who may be coming to or are already in the region.
Targeted advertising campaigns on Social Media platforms enhance brand awareness through interest-based targeting, “lookalike” audiences with similar tastes, and “Buy Now!” suggestions that encourage immediate purchases. Social media campaigns also foster direct interaction and feedback that help to build long-term brand awareness.
Contact Next Gen Wine Marketing to Grow Your Online Presence
To learn more about the many benefits of internet advertising and brand development, contact the experienced professionals at Next Gen Wine Marketing in Napa, CA.
You can learn about Next Gen Wine Marketing’s proven approach to wine marketing by exploring our website.
For a no-obligation consultation to discuss your expectations and our philosophy of successful wine marketing, complete our simple “let’s start a project” Contact form, and we will be pleased to schedule an appointment at your convenience.
Or, you may phone Next Gen Wine Marketing at 1-707-927-5139.