— SERVICES
advertising
— SERVICES
advertising
reach your audience with winery advertising
Winery advertising services are strategic digital marketing solutions designed to help wineries increase brand visibility, reach qualified wine audiences, and drive measurable sales growth. Through paid campaigns such as Facebook and Instagram ads, Google Ads, and targeted digital placements, your winery can connect with both high-end wine enthusiasts and casual drinkers at the right place and the right time. By combining brand awareness, retargeting, and conversion-focused strategies, winery advertising services support online wine sales, grow wine club memberships, and drive tasting room visits, fueling both long-term brand growth and immediate revenue.
what we do | our process | pricing | FAQ | start a project
raise awareness, retarget, and convert
Digital marketing for wineries uses a combination of social media marketing for wineries and Google Ads for wineries to:
- Reach new wine audiences
- Improve winery brand awareness
- Retarget warm audiences
- Increase conversions and sales
advertising channels for wineries
paid search advertising for wineries
Appear in the right place at the right time with Google and Social Media ads. Use paid search advertising (PPC) to generate qualified leads and increase online wine sales
social media advertising for wineries
Be where your audience is. Increase brand awareness, get more leads, and increase sales with social media marketing for wineries using winery-specific Facebook ads and Instagram ads
google display ads for wineries
Partner with the largest search engine in the world. Use Google display ads to increase brand visibility across multiple channels and support winery promotional campaigns.
winery advertisting funnel strategy
brand awareness campaigns
These winery advertising campaigns are meant to reach new audiences, but not necessarily convert them yet. For social media advertising, we utilize demographic and interest targeting as well as lookalike audiences to find people who are most likely to be interested in your brand. For Google advertising, we use display ads here to reach people based on interest, contextual targeting, and hyper-local targeting. Brand awareness ads are great for promoting tasting room visits or introducing your winery to new faces while building wine brand visibility.
interested audiences
Audiences that have shown interest in your brand are in the middle of the funnel. These warm audiences can benefit from remarketing ads via Google Display and social media (retargeting those from the last 180 days). Non-branded Paid Search (PPC) ads can be used here as well to support winery conversion strategies and target audiences who are further along in their buyer’s journey. Special offers and event promotions perform well using these tactics.
ready to buy
At the tip of the funnel are those ready to buy. Give them a nudge with strategic paid search and retargeting ads. For social media ads, target existing followers and engagers as well as website visitors from the last 30 days or so. Browse and cart abandonment ads can perform strongly here if your audience pool is large enough (pst… it should be after running consistent brand awareness ads). Target those who didn’t complete purchases but took meaningful actions on your website or previous ads. For Google ads, branded and non-branded paid search ads are your key here to target those who are ready to make their decision and drive results from your winery advertising services.
our clients
— HOW IT WORKS
our process
01.
audience research & ad creation
We take time to understand your target audience so we can determine how and where to advertise to them. We then create ads that will best connect with the consumer and support wine marketing services.
02.
campaign setup & publishing
We set up the winery advertising campaign and fine-tune targeting, budget, and timeline. We ensure tracking is set up and ready. After nailing the strategy, we publish.
03.
management & reporting
Our team monitors the ads daily to ensure the campaign is running smoothly. We conduct ongoing optimizations and create a report based on the results.
— ADVERTISING
pricing
ad starter
up to 4 running campaignsfeatures
Mix of Social Media and Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad value
up to 6 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad leader
up to 8 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
* Custom advertising pricing available for higher ad budgets and more running ad campaigns.
—ASK US
frequently asked questions about winery advertising services
What can I advertise?
Your only limitation is your imagination. You can run social media marketing for wineries and Google ads to promote tasting room reservations, new wine releases, holiday offers, upcoming events, virtual tastings, online store retargeting, and so much more.
How do I choose where to advertise?
Depending on your campaign goals, we help you determine if you should advertise on social media (Facebook & Instagram) or on Google via Display or Search.
Based on where your audience is in the marketing funnel, we have a specific ad type to best reach them on each platform.
How much do I need to spend on advertising?
Again, it depends on our objectives and audience size. Retargeting ads, for example, have a smaller audience and require less budget, while brand awareness campaigns most likely require larger budgets depending on the size of the target audience and the geographic area you want to cover.
As part of our ad campaign setup, we will create the ad strategy, target audience, and estimates for an ad budget required to achieve your campaign goals, like the number of cases sold, virtual tasting sign-ups, etc. Depending on your business goals, the campaign ad budget can vary between a few hundred and several thousand dollars.
What do I need to create an ad?
High-quality photos or videos are needed for our creative team to put together your advertisement. We will go over messaging and goals, and our creative team will incorporate this into your ad.
How long do I run my ad campaign?
Most importantly, this depends on your business goals, the special you offer, and your available ad budget. We always like to recommend running the ad campaign as long as it’s performing well and supports your business goals. A good starting point is to give yourself a month of ad run time to allow Google and Facebook to collect plenty of data. Of course, if you want to run a short promotion, the campaign should follow.
What is a Lookalike audience on Facebook?
Lookalike audiences are audiences you can create on Facebook that mirror existing customers.
You can upload a list of your customer emails into Facebook audiences, and Facebook will create a “Lookalike” audience, finding other people on Facebook who mirror your customers in behaviors and interests. You can then target these Lookalike audiences in your ads to find new people. You can also create a Lookalike audience from your existing website visitors and social media followers to improve the performance of your Facebook ads.
Want expert winery advertising services that actually convert?
We help wineries run smart, targeted campaigns that boost sales, grow memberships, and increase tasting room visits. If you’re ready to see results from your winery advertising services, we’re ready to help.
