— SERVICES
advertising
— SERVICES
advertising
reach your audience with winery advertising
Finding new audiences and expanding your reach is possible with winery advertising. Whether you’re looking for wine enthusiasts to promote your high-end wines or you want to find casual wine drinkers to sell lower priced bottles, advertising puts your brand in front of the right audiences at the right place and the right time.
what we do | our process | pricing | FAQ | start a project
raise awareness, retarget, and convert
paid search advertising
Appear in the right place at the right time with paid search ads. Pay per click and generate leads.
social media advertising
Be where your audience is. Boost brand awareness, get more leads, and increase sales with social media advertising.
Google display advertising
Partner with the largest search engine in the world. Use Google display ads to increase brand awareness across multiple channels.
brand awareness campaigns
These winery advertising campaigns are meant to reach new audiences – but not necessarily convert them yet. For social media advertising, we utilize demographic and interest targeting as well as lookalike audiences to find people who are most likely to be interested in your brand. For Google advertising, we use display ads here to reach people based on interest and contexual targeting and hyper-local targeting. Brand awareness ads are great for promoting tasting room visits or introducing your winery to new faces. Here, you can also use interesting and helpful content, such as blogs, to capture attention and use “Learn More” as call-to-action.
interested audiences
Audiences that have shown interest in your brand are in the middle of the funnel. These warm audiences can benefit from remarketing ads via Google display and social media (retargeting those from the last 180 days). Non-branded Paid Search (PPC) ads can be used here as well to target audiences who are further along in their buyer’s journey. Special offers and event promotions erform well using these tactics.
ready to buy
At the tip of the funnel are those ready to buy. Give them a nudge with strategic paid search and retargeting ads. For social media ads, target existing followers and engagers as well as website visitors from the last 30 days or so. Browse and cart abandonment ads can perform strongly here if your audience pool is large enough (pst… it should be after running consistent brand awareness ads). Target those who didn’t complete purchases but took meaningful actions on your website or previous ads. Use “Shop,” “Buy Now,” or “Book Now” to drive action. For Google ads, branded and non-branded paid search ads are your key here to target those who are ready to make their decision.
our clients
— HOW IT WORKS
our process
01.
audience research & ad creation
We take time to understand your target audience so we can determine how and where to advertise to them. We then create ads that will best connect with the consumer.
02.
campaign setup & publishing
We setup the winery advertising campaign and fine tune targeting, budget, and timeline. We ensure tracking is setup and ready. After nailing the strategy, we publish.
03.
management & reporting
Our team monitors the ads daily to ensure the campaign is running smoothly. We conduct ongoing optimizations and create a report based on results.
— ADVERTISING
pricing
ad starter
up to 4 running campaignsfeatures
Mix of Social Media and Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad value
up to 6 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
ad leader
up to 8 running campaignsfeatures
Mix of Social Media or Google Campaigns
- Creation of Ad Sets
- Re-Use & Modification of Existing Ad Set
- Setup of Ad Manager & Audience Creation (Facebook or Google)
- Keyword Research (Google only)
- Ad Strategy Creation & Campaign Setup
- Advertising Campaign Management
*Advertising Campaign Budget Not included
*Single advertising campaign based pricing available on request.
—ASK US
frequently asked questions
What can I advertise?
Your only limitation is your imagination. You can run social media and Google ads to promote tasting room reservations, new wine releases, holiday offers, upcoming event, virtual tastings, online store retargeting, and so much more.
How do I choose where to advertise?
Depending on your campaign goals, we help you determine if you should advertise on social media (Facebook & Instagram) or on Google via Display or Search.
Based on where your audience is in the marketing funnel, we have a specific ad type to best reach them on each platform.
How much do I need to spend on advertising?
Again, it depends on our objectives and audience size. Retargeting ads for example have a smaller audience and require less budget, while brand awareness ads most likely require larger budgets depending on the size of the target audience and the geographic area you want to cover.
As part of our ad campaign setup, we will create the ad strategy, target audience and estimations for an ad budget required to achieve your campaign goals, like number of cases sold, virtual tasting sign ups, etc. Depending on your business goals the campaign ad budget can vary between a few hundred to several thousand dollars.
What do I need to create an ad?
High quality photos or videos are needed for our creative team to put together your advertisement. We will go over messaging and goals and our creative team will incorporate this into your ad.
How long do I run my ad campaign?
Most importantly, this depends on your business goals, the special you offer and your available ad budget. We always like to recommend to run the ad campaign as long as it’s performing well and supports your business goals. A good starting point is to give yourself a month of ad run time to allow Google and Facebook to collect plenty of data. Of course, if you want to run a short promotion, the campaign should follow.
What is a Lookalike audience on Facebook?
Lookalike audiences are audiences you can create in Facebook that mirror existing customers.
You can upload a list of your customer emails into Facebook audiences and Facebook will create a “Lookalike” audience – it will find other people on Facebook who mirror your customers in behaviors and interests. You can then target these Lookalike audiences in your ads to find new people. You can also create a Lookalike audience from your existing website visitors and social media followers. These audiences can be very successful when running wine Facebook ads.
