presenting a wine brand that resonates with the younger generation through a reimagined wine experience
Whiny Baby, a visionary venture born from the realization that wine holds the power to cultivate profound connection, emerged on the scene thanks to the passionate vision of its founder, Jess Druey. In a world where established wine brands seemed to miss the mark with younger generations, Jess embarked on a mission to bridge this gap. With the “Don’t Stay Bottled Up” message in mind, Whiny Baby encourages its consumers to liberate their moments, uncorking not only the wine but also the conversations and memories that lie within.
After forming a partnership with the McBride Sisters, Whiny Baby sought an elevated online presence that utilized WineDirect for its online store. A new website was required allowing users to learn about the brand and shop the wines.
The Whiny Baby website was built using WordPress, incorporating its lively, youthful, and vibrant branding throughout each page. Classic WineDirect was integrated via a subdomain and styled to perfectly match the WordPress website. Fun sticker elements were scattered throughout the site to infuse a youthful spirit, reinforcing the brand identity and drawing in their desired audience.
– homepage –
for mobile wine purchases