HANDWRITTEN WINES

creating an elevated design for a high-end brand

the challenge

Handwritten Wines opened its doors in 2009 and recently found a home in Downtown Yountville, located at the center of Napa Valley. Celebrating ancient traditions, the winery honors all things handcrafted and handwritten with Napa Valley Cabernet Sauvignon sourced from hillside and mountain district vineyards. The result is evocative wines and elevated experiences.

Handwritten Wines required a new website that showcased their high-end brand with a simplified but elegant design and comprehensive user experience. The new website would also require an eCellar integration to allow for easy shopping and wine club registration.

our solution

A new website was built on WordPress and eCellar was seamlessly integrated. We developed a modern and clean design with traditional elements to bring out the brand’s handwritten aesthetic. Users can easily navigate the website and find important pages to shop wines, join the club, attend events, and book tastings. Our engineers then integrated marketing automation platform, VBOUT, with Handwritten Wines’ eCellar account to create email campaigns such as abandoned cart.

– homepage –

ecommerce

shop page
product page
wine club sign up
cart
checkout

inner pages

visit page
vineyard map

handwritten product winery website design

handwritten club sign up winery website design

handwritten cart slide winery website design

handwritten checkout winery website design

responsive design

for mobile wine purchases

handwritten mobile shop winery website design

handwritten tablet winery website design

handwritten mobile visit winery website design

— HOW WE DID

client testimonial

“As the Vice President of Marketing and Digital Experience for Jessup Cellars and Handwritten Wines, I have had the sincere pleasure to work closely with Andreas, Georgia and the whole team at WSI. The level of professionalism and efficiency of time is unmatched, and I particularly appreciate their attention to detail. From start to finish, the whole team is there to support any and all initiatives to make sure all efforts are maximized. Starting with a collaborative approach to strategy, all aspects of marketing are examined and then executed at the highest level. Furthermore, the comprehensive reporting and insightful analytics that follows allows for complete optimization of the strategy and an ability to adapt to changing environments and new information. Finally, I always appreciate the timeliness of correspondences as well as the thoughtful approach with which they maintain their relationships. I wholeheartedly would recommend WSI to any colleague, friend or family that is looking for truly professional marketers.”

– Philip O’Conor, VP of Marketing & Digital Experience

“We have thoroughly enjoyed working with WSI for the past 15 months. We have seen positive growth in many areas of our business including e-commerce, traffic (both to our website and to our tasting rooms), brand exposure, the effectiveness of our email marketing, quality of customer data, and much more. Additionally, we worked with WSI to re-design both of our websites to ensure optimization and enhance the user experience. They are incredibly knowledgeable, genuine, and refreshingly proactive and we couldn’t be happier with this relationship.”

-Christina Beverly, VP Operations