— ecommerce
All-New WineDirect
WINE STORE INTEGRATION
integrate the All-New WineDirect into your website
WineDirect’s feature-filled solution offers wineries complete management of their daily processes, like tasting room and online sales, club management, and more. WineDirect will be releasing a major upgrade to its platform, featuring a modern and user-friendly experience for its customers. WineDirect has partnered with BigCommerce, one of the leading e-commerce providers, to create the All-New WineDirect solution. This enables the creation of completely custom websites using WordPress and other popular content management systems, while pulling in the store from WineDirect right on the website.
— WINEDIRECT INTEGRATION: WHAT WE DO
WordPress, BigCommerce Hosted, & WineDirect Hosted
The All-New WineDirect enables the use of WordPress, other popular CMS platforms, BigCommerce hosted websites, and WineDirect hosted websites.
If you choose WordPress, we are able to completely customize all aspects of the design from homepage to shop to checkout. With the All-New WineDirect + BigCommerce partnership, we will use the BigCommerce plugin to pull in your store.
Using shortcodes, we can embed products into any page and categorize them by varietal, region, etc. Product pages can be customized and wine club registration pages integrated.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Google Analytics
Monitoring of cross-domain website activity and engagements via our data layer enables a full suite of Google Analytics that you never knew were possible including enhanced e-commerce data.
Google Ads
Facebook Pixel
The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the WineDirect store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
Email Marketing Automation
The All New WineDirect will allow for the connection of the most popular email marketing tools such as Mailchimp, Klaviyo, and Constant Contact.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
— ALL-NEW WINEDIRECT INTEGRATION
pricing
store integration
WordPressfeatures
All-New WineDirect Integration into Website
— OUR WORK
integration example featuring the current process
*This process will change with the All-New WineDirect
Hill Family Estate
WordPress Integration
Hill Family Estate is a family-owned winery with farming roots producing premium wines in Yountville, CA. Hill Family Estate required a website that promoted their unique brand. The previous website was built using a WineDirect website template allowing users to shop wines easily but limiting the winery from customizing the design to reflect their unique messaging.
We built a completely customized WordPress website and created a unique WineDirect integration solution that allows users to seamlessly shop for wine, join wine club, and make tasting reservations.
