— ecommerce
WineDirect
WINE STORE INTEGRATION
integrate WineDirect into your website
WineDirect’s feature-filled solution offers wineries complete management of their daily processes, like tasting room and online sales, club management, and more. While WineDirect offers website templates, we’ve created a unique solution allowing you to integrate WineDirect into a completely customized WordPress, Squarespace website or other content management systems so you can stand out and shine.
what we do | pricing | work | start a project
— WINEDIRECT INTEGRATION: WHAT WE DO
WordPress + Custom Online Store
the Using WordPress, we are able to completely customize all aspects of the design from homepage to shop. Our engineers connect WineDirect’s cart and checkout pages so users can shop on your WordPress website and complete checkout on a secure WineDirect page.
Using shortcodes, we can embed products into any page and categorize them by varietal, region, etc. Product pages can be customized and wine club registration pages integrated.
— ADDITIONAL CAPABILITIES
Data Layer with Cross-Domain Tracking
Analytical data is essential to measure the success of any marketing campaign. With a data layer offering cross domain tracking, we can enable complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.
Google Analytics
Google Ads
Facebook Pixel
The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the WineDirect store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.
Email Marketing Automation: VBOUT
With powerful cross-domain tracking, connecting the WordPress frontend with the WineDirect store unlocks the door to endless marketing automation capabilities. With the power of VBOUT, we help you to better serve your wine customers with personalization and efficiency.
With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.
With the lead scoring capabilities of VBOUT marketing automation you can see in real time who your most motivated and ready-to-buy wine clients are based on website activity, campaign engagement and social media behavior.
— WINEDIRECT INTEGRATION
pricing
store integration
WordPress, Squarespace, etc.features
WineDirect Integration into Website
- Modal Cart Integration
- Add to Cart CTA for Wine Category & Product Pages
- Creation & Skinning of Wine Club Registration and Login Page in WineDirect
- Skinning of WineDirect Cart, Checkout and Account Pages
— OUR WORK
integration example
Hill Family Estate
WordPress Integration
Hill Family Estate is a family-owned winery with farming roots producing premium wines in Yountville, CA. Hill Family Estate required a website that promoted their unique brand. The previous website was built using a WineDirect website template allowing users to shop wines easily but limiting the winery from customizing the design to reflect their unique messaging.
We built a completely customized WordPress website and created a unique WineDirect integration solution that allows users to seamlessly shop for wine, join wine club, and making tasting reservations.
