Advanced Management Systems (AMS)

The customer facing WordPress website (the front-end) enables 100% customizable design for each product and webpage. The WooCommerce based wine store offers a modern look & feel, advanced search and filter functions, plus a broad range of integration options, features and services from the WordPress eco system.

The existing AMS solution continues to host all customer data, wine club information, wine product pricing and inventory. The management of all these data points, purchase transactions and compliance will continue to be done within the AMS system.

Our custom engineered solution ensures that real-time inventory levels and pricing information will be automatically updated between the WooCommerce store and the AMS system. Special wine club discounts and wine club limited selections will automatically be displayed after a wine club member logged in.

This powerful combination of a custom design and modern frontend being elegantly incorporated into your winery’s existing AMS system, unlocks a new level of marketing capabilities, user experience and growth opportunity.

Analytical data is imperative to measuring the success of marketing initiatives, such as email campaigns and advertising, etc. Ideally, marketers want to understand the return on marketing investments including conversions like purchases, tasting reservations and club sign ups

Our Cross Domain Tracking solution utilizes a data layer that connects and communicates the analytical data and store activity from the website with the analytical data from the AMS checkout functions.

“Building this data bridge” enables the complete end-to-end view and assessment of marketing campaigns, ad spent ROI and website performance while also unlocking powerful marketing automation capabilities.

Monitoring of cross-domain website activity and engagements via our data layer enables a full suite of Google Analytics that you never knew were possible including enhanced e-commerce data.

With powerful cross-domain tracking (see above) connecting the WordPress frontend with the AMS store, you unlock the door to endless marketing automation capabilities. With the power of VBOUT, we help you to better serve your wine customers with  personalization and efficiency.

With marketing automation at your fingertips, you stand to deliver more relevant and personalized marketing and highly converting content including automated cart and browse abandonment emails, birthday specials, wine club and VIP promotions as well as SMS and anniversary specials.

With the lead scoring capabilities of the VBOUT marketing automation you can see in real time who your most motivated and ready-to-buy wine clients are based on website activity, campaign engagement and social media behavior. 

The “data bridge” between the website frontend and AMS store enables laser-focused Google ad campaigns plus retargeting opportunities based on the user’s engagement with the website. The data layer handles the conversion codes and triggers pre-defined activities based on user-behavior like time on webpage, scroll depth and more.

The Facebook Pixel utilizes the data layer “bridge” to track cross-domain activity between the website frontend and the AMS store. Now you can finally track conversions to serve relevant content such as browse and/or cart abandonment social media ads.