— SERVICES
winery lead generation
— SERVICES
winery lead generation
grow your business with winery lead gen services
Generating leads for wineries often demands lots of time, energy, and financial resources, straining company manpower. We understand that generating leads for wineries requires time, expertise, and dedication, Attracting the right audience to visit for a tasting, sign up for an event, purchase wine online or even better join the wine club, is the main driver for business growth. These lead generation services drive short- and long-term growth by guiding strangers through the sales funnel and converting them.
attract, educate and convert
how to get more leads for your winery
When it comes to answering the following question, “How do I generate more leads for my winery?”. We know what works. Generating leads for your winery requires a mix of digital and offline marketing strategies. If you want a great method to generate new leads, content marketing is a great option. This method helps you earn more credible leads for your winery business. Consistency and customer trust are key to growing your winery business.
search engine optimization
Achieve high rankings with search engines for important keyword phrases. Search website visitors are highly converting.
social media marketing
digital advertising
Search and social media ads are excellent means to be in front of the target audience in all funnel stages.
email marketing
This communication channel can be highly converting: the email participants agreed to frequently hear from the winery.
strangers become engaged
During this awareness and discovery phase ideas develop into plans. Idaes like “let’s plan a weekend getaway” or “where should we spend our next vacation?” transform to “let’s visit Napa Valley” or “we need to do some wine tasting”. During this process researching and learning about the idea is the focus and educational material, references, etc., play a very important role. For example, blogs, newsletters, online searches with general keywords, and brand awareness campaigns on social media are very important elements for successful digital marketing in this top-of-funnel stage.
engaged visitors become qualified leads
As online visitors are getting more engaged, they want to learn about solutions for their idea and will dive deeper into websites & social media content, perform more focused online searches, and look at reviews to compare different options. The more visitors engage with the online content, the more opportunities exist to position a brand against the competition. Very interesting digital marketing tactics in this phase are SEO & search advertising with focused keyword phrases, retargeting via social media & display ads, marketing automation with tailored landing pages, lead magnets & signup forms.
ready to convert
In this phase, leads are ready to commit; now it is very important to make this conversion process as easy as possible, like easily finding a phone number or address for visits or a simple checkout process for online transactions. Think about the mobile device users twice, as the majority of online visitors will most likely use their mobile phones and ideally want to complete the conversion process on that device. The following marketing tactics play an important role to increase conversions, and business growth: branded & non-branded SEO and search advertising, cart & browse abandonment ads & emails, conversion rate optimized landing pages, and easy access to online support like chat or phone numbers. Through strategic lead generation, your winery can consistently reach qualified prospects, drive tasting room visits, and nurture long-term customer relationships.
our clients
— HOW IT WORKS
our process
01.
onboarding & service setup
We take the time to understand your business goals, together fine-tune your marketing strategy and target audiences to determine their buying journey and how to best guide them through the sales funnel.
02.
campaign setup & publishing
We set up the winery lead generation campaigns and fine-tune targeting, budget, and timeline. We ensure tracking is set up and ready. After nailing the strategy, we publish.
03.
management & reporting
Our team monitors the lead gen campaigns daily to ensure everything is running smoothly and delivering results. We conduct ongoing optimizations and create reports based on results.
—ASK US
frequently asked questions
Can I customize the service bundle?
Yes, we can customize your service bundle to best fit your marketing needs. It is very important to understand your marketing goals and match the digital marketing service mix or level of specific services for effective winery lead generation.
Does your lead gen service support short- and long-term goals?
Yes, the selected services in the mix can be personalized for your goals and timeline.
How much do I need to spend on advertising?
Again, it depends on our objectives and audience size. Retargeting ads, for example, have a smaller audience and require less budget, while brand awareness ads most likely require larger budgets depending on the size of the target audience and the geographic area you want to cover.
As part of our ad campaign setup, we will create the ad strategy, target audience, and estimates for an ad budget required to achieve your campaign goals, like the number of cases sold, virtual tasting sign-ups, etc. Depending on your business goals, the campaign ad budget can vary between a few hundred to several thousand dollars.
What do I need to create an ad?
High-quality photos or videos are needed for our creative team to put together your advertisement. We will go over messaging and goals, and our creative team will incorporate this into your ad.
How long do I run my lead gen campaigns?
Most importantly, this depends on your business goals, the special you offer, and your available ad budget. We always like to recommend to running the ad campaign as long as it’s performing well and supports your business goals. A good starting point is to give yourself a month of ad run time to allow Google and Facebook to collect plenty of data. Of course, if you want to run a short promotion, the campaign should follow.
What is a Lookalike audience on Facebook?
Lookalike audiences are audiences you can create on Facebook that mirror existing customers.
You can upload a list of your customer emails into Facebook audiences, and Facebook will create a “Lookalike” audience – it will find other people on Facebook who mirror your customers in behaviors and interests. You can then target these Lookalike audiences in your ads to find new people. You can also create a Lookalike audience from your existing website visitors and social media followers. These audiences can be very successful when running wine Facebook ads.
