SMITH ANDERSON WINE

the challenge

Smith-Anderson Wine Group is a long-established Napa Valley wine producer with a diverse portfolio of winery brands, each carrying its own identity and audience. As the company evolved, its website no longer reflected the quality or character of its wines. The site was outdated, difficult to use on mobile devices, and its online experience created friction rather than inviting discovery—putting the brand at a disadvantage among more modern competitors in the region.

our solution

We redesigned the Smith-Anderson Wine Group website using a modern, flexible platform that allowed full customization across all pages and brand touchpoints. The new site was built with mobile responsiveness and usability at its core, creating a seamless experience for visitors on any device. The refreshed design highlights each winery within the group while maintaining a cohesive parent-brand presence, making it easier for users to explore, engage, and connect with the full Smith-Anderson portfolio.