Whetstone Wine Cellars

the challenge

Located in a 19th-century Historic Chateau just 10 minutes from downtown Napa, Whetstone Wine Cellars specializes in single vineyard, single varietal wines. Whetstone needed a website that better reflected the caliber of their work and the beauty of their property, and required a stable website to move from their WineDirect base. With a rebrand underway, the digital presence felt inconsistent and difficult to update. Key pages lacked a clear structure, making it harder for visitors to shop and learn more about their story and wine club offerings. Internally, routine edits and content additions required extra effort, slowing down marketing momentum. The result was a site that didn’t support growth as efficiently as it could.

our solution

We rebuilt Whetstone’s website using one of our custom layouts, Tuscany, creating a polished, modern experience while streamlining the build and revision process. The template provided a proven page structure and a conversion-focused layout, making the site intuitive for visitors and easier for the client to manage. We tailored the design system, typography, color, and imagery to align with Whetstone’s new brand, ensure consistency across every page, and reflect their identity in every detail. The result is a professional, scalable website that’s simpler to maintain and built to support ongoing SEO and lead generation, and any future integrations